Cause & Effect AR

Cause & Effect AR by Sam Lo, MeshMinds, and Metamo Industries, is a digital mural that tells the story of how a little sparrow’s actions are tied to another’s fate. The subject of the sparrow at its flight demonstrates the possibility to make it come to life. Metaphorically, the sparrow depicts how we as humans are free to make our decisions with all the information we have on hand while dealing with our shadows and our environment. Bringing Augmented Reality, using Spark AR from Facebook, into this artwork further expands the narrative about a sense of calmness and encourage mindfulness within ourselves and our environment.

Simply scan the QR code and look for the artwork on a computer screen or smartphone on your Instagram camera to enjoy the Cause & Effect AR experience!