Clear the Air

The AR experience includes three original animations that show the switch from a life dependent on cars, meat and dairy-based diets and plastic bottles. Simply by pressing record and spinning around, people see the haze clear as they pledge to switch to public transport, adopting a more plant-based diet and establishing a reusable bottle as the norm, rather than the exception. People are able to #ClearTheAir and make a social pledge that they can easily share online.